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![]() N a t a l i e L i n e s. Mon 7 Jul 2014 15.41 BST. What is SEO? Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the organic" search results returned by sites such as Google. |
![]() Googles first responsibility is to provide users with the most relevant Search results. If businesses were able to use paid SEO methods for higher rankings in search results, users wouldnt be getting the information theyre looking for. So should I invest in SEO or PPC ads? Which works better - SEO or PPC ads? It depends on what you would like to achieve, because SEO and PPC can help your business in different ways. In a nutshell: SEO is an important tool for successful online marketing because it gives your business the best chance of being found, even if the optimization process takes awhile to get right. PPC ads let you reach customers more immediately and customize your campaign on the fly. If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your businesss online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and PPC for a well-rounded strategy. |
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![]() However, those algorithms arent perfect - they still need your help to understand what your content is about. If your content isnt optimized, then search engines wont know how to rank it. When people search for the topics you write about, your website wont appear in the search results, and youll miss out on all that traffic. It is really important for all business owners to make their website search engine friendly, so that they can maximize their search traffic. Back to top. Basics of WordPress SEO. SEO can get technical, but it doesnt have to be. Just learning a few basic SEO tips to optimize your site can give you a noticeable boost in your website traffic. |
![]() SEO involves technical and creative activities that are often grouped into 'Onsite' SEO and 'Offsite' SEO. This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website. |
![]() Now I feel like I can speak in front of people. Rebecca Prasad, Investment Banking Programme. All donations go towards supporting our SEO Schools programme for 15 - 18 year olds. RECENT BLOGS AND TESTIMONIALS. I see Black women to my left and right, but hardly any when I look up at leadership roles. Rene Germain SEO London alumna 2017 I first became aware of SEO London in 2013, during my first year at Loughborough University, where I. SEO LONDON HELPED ME DECIDE WHAT CAREER TO PURSUE. Samin Hoque, first year Aerospace engineering student, Queen Mary University, London. 2021 Cohort of the SEO Advance programme. |
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![]() But if a title veers into clickbait territory, theyre going to click on something else. Write Meta Descriptions for Every Page. In other words: make sure your websites description meta tags are 100 original. And would compel someone to click on your site in the search results. This is a simple 2-minute step that can increase your CTR by approximately 6. Bonus Chapter: Quick SEO Tips for 2022. |
![]() Many different factors indicate quality, but as a rule of thumb, the more quality links you have, the better. Sites with a lot of high quality, relevant links outrank sites with fewer high quality, relevant links. We build links the Google-friendly way. Whether or not you are launching a new site, redesigning an old site, or simply have a website that has stagnated, you must consider the on-page technical health of your website. Our team is highly skilled in streamlining new website developments with on-going SEO success. |
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